To follow up our Fall LTO project with Starbucks Reserve, we were delighted to work with them again for their 2024 Holiday campaign. This shoot was conducted across two days, one on location for the majority of the food + beverage assets, and an in-studio day for the solo drinks and merchandise. We added subtle holiday nods throughout the lifestyle portion, featuring silk, velvet, and suede throughout. All the presents were hand crafted by our team, and their textures were further added throughout the photography with silk ribbons and curtains, suede surfaces, and all our wardrobe pieces. The floral red drink background was inspired by their branding, and matched their in-store large scale art piece for the holiday season.

We once again worked with the lovely Alexandra Creative to create a designed email for partnership usage, as well as a graphic composite of holiday merchandise to be featured across digital ad media. It was truly a delight working so closely with Star R on this one, as we were able to concept the campaign from its inception, find and create the perfect sets, props and wardrobe, and truly create an on-brand holiday world.

Client: Starbucks Reserve, 2023
Photography, Styling + Creative: MAX+CO PHOTO
Photo Assistant: Regina Tamburro
Props Assistant: Taylor Bittenbender
Production Assistant: Sydni Loudermilk
Wardrobe Stylist: Avisha Tewani
Models: Faneca Senat, Suzanne Paulose, Bravo Marandure
Hand Model: Avisha Tewani
Email Designer: Allie Welch, Alexandra Creative
Retouching: MAX+CO PHOTO
Starbucks Reserve, Group Brand Manager: Grace Goss
Starbucks Reserve, Marketing Manager: Melina Isbell