We worked with Starbucks Reserve to concept and execute their Pumpkin Spice campaign for the PSL’s 20th anniversary. Using a provided campaign brief detailing deliverables and brand guidelines, we developed visual language for the campaign that conveys the sophisticated, modern, and sleek aesthetic that defines Reserve’s brand. The shoot features silks and leathers, dark woods and oranges, to reflect the in-store experience and overall brand look.

To efficiently maximize deliverables, each asset was shot 1x1, 16x9, and 9x16, ensuring the client had every potential need covered. All photography was shot on location in their New York cafe. We created a hero drink set that exudes elegance and seasonality, while maintaining an industrial flair featuring copper, one of Star R’s brand textures.

We worked closely with Alexandra Creative to develop an email asset that captured the campaign photography vibe and adhered to brand guidelines, to be sent out by NYC Tourism through Star R’s partnership with them.

Client: Starbucks Reserve, 2023
Photography, Styling + Creative: MAX+CO PHOTO
Photo Assistant: Regina Tamburro
Props Assistant: Taylor Bittenbender
Wardrobe Stylist: Avisha Tewani
Models: Hailyn Kennard + Nandi Marie
Email Designer: Allie Welch, Alexandra Creative
Retouching: MAX+CO PHOTO
Starbucks Reserve, Group Brand Manager: Grace Goss
Starbucks Reserve, Marketing Manager: Melina Isbell