We worked closely with Sodexo on their launch for Modern Recipe to create imagery representative of their fresh, contemporary, and connected brand. Through props and lighting, we transported their consumers to a delicious, al fresco meal in the park with friends. To invoke the feeling of “eating well together,” we cast a diverse group of hand models to feature both solo and in groups to highlight the human connection. Across a 4 day shoot on location in Sodexo’s headquarters, we captured a base of imagery from which the brand could market itself, both internally and externally. We have since continued working together on each season’s LTO dish launches, all based on this initial photoshoot.

Client: Modern Recipe, Sodexo
Photography, Creative Direction, Styling, Production: MAX+CO

Food Production: Sodexo Team
Senior Director, Service Development: Will Taylor
Senior Manager, Food Platform: Julia Taylor
Director, Design & Creative Development: Brett Dill
Director, Culinary Development: Rajiv Jaggi
Senior Manager, Culinary Innovations: Jon Dubrick
Senior Manager, Culinary Development: Robert Fitz-Gibbon