To kick off our partnership with Loisa, we worked together to shoot their initial collateral to be used across their website and digital marketplaces. Using the client’s preliminary art direction deck, we took the lead in shaping the brand’s visual identity by expanding upon their guidelines, creating handcrafted surfaces and sourcing authentic props. By leveraging the brand’s signature colors and design elements, we created vibrant and celebratory imagery that prioritized the ingredients and in-process nature of their spices.

Across two intensive shoot days, we captured PNG imagery of all the spices and select ingredients, detailed macro close-ups of spice textures, PDP images of top-sellers, and three distinct website banners to allow for maximum flexibility. For the more stylized shots, we aimed to evoke the ambiance of your grandmother’s kitchen - utilizing shelves, kitchen tools, and other pantry staples, we created bold environments that accentuated the products’ unique qualities.

Client + Design: Loisa, 2022
Photography + Styling: MAX+CO PHOTO
Co-Founder + CEO: Scott Hattis
Head of Brand + Partnerships: Sami Abreu
Food Styling Assistant: Stacy Seebode