What a delight to create the imagery for the packaging, and then to shoot that packaging for a brand relaunch! It was truly a fun and fancy project working with Fancypants Baking Co alongside Faven Creative to capture these delicious little cookies. We worked closely with the packaging designer to make whimsical stacks of cookies, all slightly different, accompanied by their flavor cues interacting with the brand mascot in each design. Each flavor and flavor cue was then also shot for back of pack imagery.

Once the packaging was printed, we shot it for a website and brand relaunch campaign, creating a fancy suite of photos featuring sustainably delicious ingredients. We created multiple website banners, hero images for each flavor, social focused GIFs, and e-commerce to round it out.

Client: Fancypants Baking Co, 2023
Photography, Styling + Creative: MAX+CO PHOTO
Food Styling Assistant, Packaging: Chet Seigel
Food Styling Assistant, Website: Stacy Seebode
Production Assistant: Sydni Loudermilk
Retouching, Packaging: MAX+CO PHOTO
Retouching, Website: Kaitlyn Schlabaugh
Branding + Packaging Design: Faven Creative
Founder & CEO, Fancypants: Maura Duggan
CPG Marketing Consultant, Fancypants: Laura Eisen

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