We had the opportunity to tackle this incredible campaign for Crown Royal + Diageo, utilizing an XR screen and practical props to truly emulate the “Cut from the Cold” campaign’s environment of the Canadian Rockies. We used this modern technology in various creative ways, using it to the best of its ability for stills - something not many others are doing currently. We shot various plates to create both beauty bottles, and bottles realistically interacting with the environment through the glass. Images were delivered as working files with transparent glass so the agency can utilize them for years to come in fresh ways. Shot primarily for digital ads, we also prepped print mechs for choice selects.
Client: Diageo, 2024 Agency: Anomaly (Garrett Chase, Michelle Rivera, Max Eberle, Dylan Brackett, Jordan Spielman, Patrick Connor, Keith Dougherty, Hannah Goehri) Production: Yacht Club Films (Joe DePasquale, Zach Law, Roger Ubina, Minori Takahashi, George Monard)
Stills Producing, Photography + Retouching: MAX+CO PHOTO
Lighting Tech: Regina Tamburro
1st Photo Assistant: Joanne Li
Key Grip: Carlos Galvis Digital Tech: Brian von Glahn
Props: Paola Andrea (Key Stylist), James Castro, Katie Malloy
Beverage Stylist: Liz Duffy XR: Ezra Chamberlain, Ido Levran, Adam Bishop
Stills Post Producer: MAX+CO PHOTO
Retouching: Brett Connor
Motion Team: Matt Morgan (Director), James Howlett (AD), Colton Huynh (1st AC), Per Phaedrus Films (Phantom Operator), Per Dave Z Video (VTR Operator), Josh Treadway (Bolt Operator), Per Gizmo SFX (Bolt Tech), Evan Wood (Gaffer), Thelonious Frumkin (Key Grip)
