We worked with Chick-Fil-A and our production partners at Yacht Club Films for the Spring 2024 campaign featuring the Cherry Berry Platform LTO - a real step into Spring! We’ve been working closely with CFA’s in house agency to execute their creative briefs for the 2024 year of production at their headquarters in Atlanta, GA. We capture all the in-store advertising, both physical and digital media, alongside Yacht Club’s motion shoots, yielding consistent, high quality work for both stills and motion across the brand.

We work to execute all campaign deliverables, from start to finish. We have an extensive post-production process where we ensure all dimensions and variations are delivered perfectly - which includes hard proofing rounds for prints as large as 31” x 52”. We’re tweaking tiny details, like compensating for the real estate signage’s inherent blue paper, and creating files that will be versatile and usable for the long term by scaling out backgrounds so imagery can be cropped to absolutely any desired output. Turnarounds can be as little as 24 hours, and we streamline the weeks-long post process to be efficient and successful.

It takes a huge team to pull off this scale of work, and we’re so fortunate to work with some of the best in the biz!

Client: Chick-Fil-A
Production: Yacht Club Films (Joe DePasquale, Zach Law, Kristina Rathjen, Roger Ubina, Minori Takahashi)
Stills Producing, Photography + Retouching: MAX+CO PHOTO
Lighting Technician: Regina Tamburro
Photo Assistant: Scarlett Fullbright
Retoucher: Zach Puetzer
Food Team: Alyssa Sarfity (Stylist), Mary Kate Gilroy, Taylor Gill, Warren Ottey, Renee Searcry
Props Team: Sally Rowe (Key Prop), Mike Pisani, Nathan Lee
Motion Team: Matt Morgan (Director), John Tangney, Colin Quinn, Chris Hersey, Mattews DiNelson, Justin Dombrowski, M Peake Nasrallah, Evan Wood, John Cico
PAs: Justin Washington, Deidra Hall, Parker Ware
CFA IHA Team: Austen Williams (Senior Producer), Allison Rich, Ginger Donel, Kendra Harrell, Erin Egan, Robert Bradford, Peyton Wesolowski, Nikki Barnett

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